Omnizant Topics and Latest News : Medical Marketing

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Should Doctors Use Social Media?

In an age where 82% of the American population has at least one social networking profile, you've likely wondered, "Should my practice be on social media? What should this look like - a basic listing or active advertisements?” The short...

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Why Digital Marketing Is Important for Your Practice

For almost all of your patients, healthcare is literally at their fingertips. Whether it’s through their phone or on their computer, individuals can research a variety of conditions and symptoms, book appointments, and even read reviews of your practice online...

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Google My Business For Doctors

When looking for a new doctor, many patients will turn to Google. Getting in front of these prospective patients is critical to growing your practice, and setting up a local business listing with the search engine giant is an important...

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What Makes for Good Medical Content?

At Omnizant Interactive, we design, write content for, and successfully market websites for many clients. Since we work with many healthcare providers, we are experienced in creating medical content that is not only informative, but engaging and accessible.  Unlike many...

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Instilling Trust with Online Patient Reviews

Historically, online patient reviews have not been very well received by doctors and health care providers. The possibility of being the subject of negative comments and reviews online is not an endearing quality of being reviewed on the internet. However,...

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Creating a Logo for Your Medical Practice

A logo may not be on the top of your list of priorities. Sure, it shows up on your business cards and letterhead. You might put it on your website and some of your marketing materials, but have not really...

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How Do I Optimize Blog Posts for Search Engines?

One of the best ways for your medical practice to improve its search engine ranking is to consistently create fresh, dynamic content for your website. Set up a blog and update it often. Create posts that are thoughtful and helpful...

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Three Important Considerations to Make the Most of Your Website Updates

Making a great first impression online is very important to securing new patients for your medical practice. One way to do so is by making sure your website is up-to-date. Google recognizes the value that comes with updated websites as...

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Medical Marketing Shouldn’t Take Summers Off

Memorial Day weekend is here. People are daydreaming about their holiday plans... and tackling medical marketing isn't likely on the list of the weekend's fun things to do. It’s been a long, cold, lonely winter as the song goes. You...

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Marketing Tips for Ophthalmologists and Optometrists for Healthy Vision Month

May is Healthy Vision Month and the perfect time for Ophthalmologists and Optometrists to make others see the importance of maintaining their eye health. Healthy vision is much more than getting checked for eyeglasses. A comprehensive dilated eye exam is...

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Marketing Tips for Dermatologists and Plastic Surgeons for Skin Cancer Awareness Month

Dermatologists and plastic surgeons should see a bump in business this month as May puts the spotlight on skin cancer awareness. So if you haven’t seen a spike in appointments for annual screenings, you should take action. Sure, most people...

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Why Doctors and Dentists Need a Blog

When you finally can relax after a long, busy day of patient-juggling, writing a blog is the probably the last thing on your mind. Well, think again. You’ve invested in a sleek, professional-looking website. It’s full of important information related...

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Administrative Professionals Day for Medical Professionals

Every medical or dental practice has one…the person who juggles all the spinning plates and keeps the practice running smoothly. Running a medical or dental practice is more challenging than running most other businesses. In addition to the usual staffing,...

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The Stress of Medical Professionals

Since April is Stress Awareness Month, it begs the question: What stresses you today as a medical professional? Remember your school and residency years…burning the candle at both ends and pushing yourself to the limit? What causes you stress these...

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Is Your Website Suffering from a Major Design Faux Pas?

  Many healthcare professionals tend to be artistically inclined; they appreciate the beauty of their craft and spend years perfecting it. Unfortunately, not all website developers are artists. In fact, websites should really be created by two individuals – a...

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Multiple Languages on Your Practice’s Website

When it comes to marketing and business development, a multi-lingual practice has the ability to reach, and serve, more patients in the community. These practices, however, often struggle with finding the balance in promoting their services to these different groups....

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Should Your Practice Be Blogging?

Over the past decade, blogs have taken over the World Wide Web. It’s a tool that the largest companies in the world and even the small mom and pop shops use to share information and often encourage discussion with readers....

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Beware of Sneaky Website Contracts

At Omnizant Interactive, we’ve heard from countless professionals who have had terrible experiences with subpar website developers who promised big results but failed to deliver. At Omnizant Interactive, we were founded with a single mission – to help our clients...

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Video Marketing for Healthcare Professionals

The independent market research group eMarketer expects that this year adults in the United States will spend an average of 1 hour and 16 minutes each day watching video on their digital devices (which includes PCs, smart phones and game...

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Choosing the Right Domain Name for Your Practice’s Website

There are a number of critical elements that make up an effective website; a captivating design, intuitive navigation, smart copy and a compelling call to action that resonates with visitors. A domain name, although rarely given the attention of design...

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Building a Website that Provides Value to Patients

While your website should serve as a lead generation tool for new business, it should also serve as a resource to current patients. One of the best ways to do this is by creating a “patient corner” or “new patient...

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Frequently Asked Questions – the Content You Shouldn’t Ignore

As you peruse the web, you’ll find that many websites for healthcare practices share the same core pages: a home page, profile for each doctor, services overview and on more comprehensive sites, an overview of various procedures performed in the...


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