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Why Digital Marketing Is Important for Your Practice
For almost all of your patients, healthcare is literally at their fingertips. Whether it’s through their phone or on their computer, individuals can research a variety of conditions and symptoms, book appointments, and even read reviews of your practice online...
What Makes for Good Medical Content?
At Omnizant Interactive, we design, write content for, and successfully market websites for many clients. Since we work with many healthcare providers, we are experienced in creating medical content that is not only informative, but engaging and accessible. Unlike many...
Creating a Logo for Your Medical Practice
A logo may not be on the top of your list of priorities. Sure, it shows up on your business cards and letterhead. You might put it on your website and some of your marketing materials, but have not really...
How Do I Optimize Blog Posts for Search Engines?
One of the best ways for your medical practice to improve its search engine ranking is to consistently create fresh, dynamic content for your website. Set up a blog and update it often. Create posts that are thoughtful and helpful...
Dental Practice Marketing Ideas For Smile Month
Dentists have reason to smile in June when it comes to ideas for dental practice marketing. Smile Month was created in the UK forty years ago, with the celebration first coming to America in 2008. The three main messages of the...
Is Your Website Suffering from a Major Design Faux Pas?
Many healthcare professionals tend to be artistically inclined; they appreciate the beauty of their craft and spend years perfecting it. Unfortunately, not all website developers are artists. In fact, websites should really be created by two individuals – a...
Multiple Languages on Your Practice’s Website
When it comes to marketing and business development, a multi-lingual practice has the ability to reach, and serve, more patients in the community. These practices, however, often struggle with finding the balance in promoting their services to these different groups....
Should Your Practice Be Blogging?
Over the past decade, blogs have taken over the World Wide Web. It’s a tool that the largest companies in the world and even the small mom and pop shops use to share information and often encourage discussion with readers....
Beware of Sneaky Website Contracts
At Omnizant Interactive, we’ve heard from countless professionals who have had terrible experiences with subpar website developers who promised big results but failed to deliver. At Omnizant Interactive, we were founded with a single mission – to help our clients...
Video Marketing for Healthcare Professionals
The independent market research group eMarketer expects that this year adults in the United States will spend an average of 1 hour and 16 minutes each day watching video on their digital devices (which includes PCs, smart phones and game...
Choosing the Right Domain Name for Your Practice’s Website
There are a number of critical elements that make up an effective website; a captivating design, intuitive navigation, smart copy and a compelling call to action that resonates with visitors. A domain name, although rarely given the attention of design...
Building a Website that Provides Value to Patients
While your website should serve as a lead generation tool for new business, it should also serve as a resource to current patients. One of the best ways to do this is by creating a “patient corner” or “new patient...
Frequently Asked Questions – the Content You Shouldn’t Ignore
As you peruse the web, you’ll find that many websites for healthcare practices share the same core pages: a home page, profile for each doctor, services overview and on more comprehensive sites, an overview of various procedures performed in the...
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