Case Study - Cohen Plastic Surgery

Dr. Cohen is a board-certified plastic surgeon who has been recognized by his peers with eight consecutive Super Doctors selections and by the prestigious Newsday Top Doctors by Castle Connolly. He specializes in aesthetic procedures of the face, nose, eyes, breast and body and has offices in Great Neck and Manhattan.

Visit Website

Practice Area

Plastic Surgery

Location

Great Neck, Manhattan

Physicians

The Challenge

Dr. Cohen wasn’t satisfied with the number of leads he received from the web each month. His practice’s website was outdated and he recognized the potential of transforming it into a powerful patient generation tool. In 2015, Dr. Cohen contacted Omnizant to create a brand new website powered by a creative marketing plan to achieve his practice’s growth goals.

The Strategy

After analyzing the practice’s web presence and performing extensive market analysis, the Omnizant team created a comprehensive marketing plan designed to deliver the practice more website traffic and qualified leads. Central to the marketing strategy was a custom website designed by our team to be mobile-friendly and built in accordance with modern SEO best practices.

Growth strategies included:

Mobile-friendly, CustomWebsite Design
Custom, High-Quality Written Content
Website Optimization & SEO
Increased Exposure and Links from Quality, Relevant Sources

Brand New Mobile Friendly and ADA-Compliant Website
Optimized Website To Bring In New Patients With Effective Content
Enhanced Coverage in Medical Directories and Major Publications

The Results

Since partnering with Omnizant, the number of monthly organic visitors to the site has more than tripled.

Dr. Cohen’s site now ranks on the first page of Google for over 150 of the practice’s targeted terms, including highly relevant searches for:

Omnizant’s custom marketing plan has helped Dr. Cohen grow his practice with highly relevant, qualified leads.

490+

Monthly First-Time Callers

+380%

YOY GMB Views

+112%

YOY Organic Sessions

Innovative. Creative. Intelligent. Omnizant brings those qualities to the job and more. The team did a spectacular job recreating my practice site, optimizing SEO performance, and helping us track calls and new leads. – Dr. Cohen